![]() Lineage W is being prepared as a single build for the global market (including Japan and Taiwan), but available information regarding key content and business model has been limited. Meanwhile, Lineage W, showcased online on Aug 19, should also serve as a key factor. Whether it will achieve a higher revenue ranking on Google Play this weekend as well as an improvement in its App Store ranking should serve as key factors in determining NCsoft’s share-price performance in the near term. Blade and soul online game android#Since NCsoft tends to derive greater revenue from Android (Google Play) than iOS (App Store), we expect a higher rank for the former by Blade & Soul 2. We believe NCsoft is adversely positioned in terms of supply-demand dynamics and momentum among Korea Games. Kakao Games, which should maintain its top spot thanks to Blade & Soul 2’s sluggish performance, advanced 11.2%. Meanwhile, Pearl Abyss, having released a teaser for its new game Dokev, and Krafton, poised to launch Battleground: New State, gained 25.6% and 4.1%, respectively. Concerns over the sluggish performance of Blade & Soul 2 sent NCsoft shares down 15.3% on Aug 26, while shares in Netmarble, which had recently rolled out a new game, also fell 7.0%. ![]() on Aug 25).īlade & Soul 2 revenue and anticipation for Lineage W to determine share-price performance We believe the game’s revenue was also affected by such external factors as content updates by competitors, as well as the launch of Marvel Future Revolution by Netmarble (server made accessible since 5p.m. While the pay-to-win scheme for Blade & Soul 2 is less costly for the user compared to existing games, differentiation among games is proving difficult given the similarities among recent releases in terms of user experience (i.e., Trickster M). Blade & Soul 2, though it has replicated many of the features present in the original version, employs in-game experiences and business models already made familiar to users via Lineage M and Lineage 2M-e.g., souls (transformation of identities), guardian angels, accessories, maps and equipment, and gemstones. We attribute the game’s sluggish performance to: (1) lack of differentiation from existing games in terms of game design and (2) greater competition. First-day revenue for Blade & Soul 2, however, amounted to around KRW1.0bn-KRW2.0bn, falling short of our estimate (average daily revenue of KRW3.0bn for 3Q21E).ĭifferentiation among MMORPGs to prove more difficult Blade & Soul 2 had been anticipated to rank 1st or 2nd in terms of revenue, with revenue close to that of Odin, which is currently at the top of the rankings for Korea’s two representative gaming platforms (average daily revenue of around KRW4.0bn-KRW5.0bn). ![]() Despite high expectations (i.e., pre-registrations of 7.46mn), initial performance fell short, with first-day ranking at only 2nd in terms of iOS app downloads and 10th in terms of revenue. ![]() NCsoft on Aug 26 launched the mobile version of its MMORPG Blade & Soul 2 (server accessible since midnight, but available for downloads since noon of Aug 24). Blade & Soul 2 performance on first day of release: 2nd in iOS app downloads, 10th in revenue ![]()
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